Webinar

Design Campaign Literature

1) Draft model campaign literature

2) Communicate your message via direct mail

3) Learn best practices to save money on direct mail

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Reach Voters You Need To: A Mail Program that Gets Results

1) Discuss elements of using targeting to improve direct mail efforts

2) Best practices around direct mail

3) Cost saving measures to reach more voters

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Making the Ask

1) Learn proven best practices for writing compelling fundraising appeals

2) Discuss what is needed to "make an ask" that results in contributions

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Increasing Viability: Make Your Candidacy Stand Out

1) Learn what political stakeholders are looking for in candidates

2) Discuss the steps needed to "professionalize" your campaign

3) Understand how to translate viability into campaign support

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The Message Box

1) Learn about the message box tool

2) Study how to effectively use tool in your message development and campaign planning

3) Overview of campaign message and communication best practices

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Setting Up Your Finance Committee

1) Discuss proven methods of assembling a fundraising committee that raises money for you

2) Learn how to hold your fundraising committee accountable

3) Overview of campaign fundraising best practices

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Door to Door Canvassing: Best Practices and Strategies that Win

1) Setting benchmarks for your door to door field operations

2) Best strategies for targeting your door to door efforts

3) Best practices for an effective door to door canvass operation

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The Stump Speech: Say it with Impact

1) Learn about core components to an effective stump speech

2) Discuss how to best deliver your stump speech

3) Overview of campaign message and communication best practices

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Using Phones Strategically to Win Votes

1) Learn about the newest and most effective technology your campaign can use to reach voters

2) Discuss best practices in developing an advantageous phone plan for your campaign

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Building a Donor List That’s Worth Its Weight in Gold

1) Learn about the best places to find donors

2) Discuss how to figure out how much to ask for

3) Discuss the tools and practices for prospecting new donors

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