Webinar

Writing a Winning Campaign Plan

1) Learn core components of a well-written campaign plan

2) Discover tools to support writing and working the plan

3) Review overall best practices for campaign planning

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Dialing for Dollars: Fool Proof Way to Bring in the Dough

1) Learn best practices for call time set-up/management

2) Discuss the tools that will maximize call time efforts

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Essential Targeting Practices

1) Discuss elements of developing an effective voter targeting strategy

2) Learn how to use tools to support voter targeting

3) Review general best practices of campaign strategy and targeting voters

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Writing the GOTV Plan

1) Learn core components of GOTV

2) Discuss how to manage remaining resources to support your plan

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Raising Money Online

1) Master tools to improve online fundraising

2) Discuss best practices for integrating online fundraising into overall fundraising efforts

3) Concrete next steps to apply best practices

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Using Cable Ads Effectively

1) Is cable an effective way for you to reach voters

2) Learn the process to make your cable buy beneficial

3) Costs associated with cable

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Earned Media

1) Learn about core components to an effective media plan

2) Tools to support development and execution of an effective plan

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Debate Prep

1) Learn what strategies will help you win your public debate every time

2) How to focus your answers around your campaign message

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Door to Door Canvassing: Best Practices and Strategies that Win

1) Setting benchmarks for your door to door operations

2) Best strategies for targeting your door to door efforts

3) Best practices for an effective door to door canvass operation

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The Message Box

1) Become acquainted with the message box tool

2) Discuss how to effectively use the tool in your message development and campaign planning

3) Overview of campaign message and communication best practices

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