Webinar

Building a Donor List That’s Worth Its Weight in Gold

1) Learn best places to find donors

2) Discuss how to figure out how much to ask for

3) Discuss tools and best practices for prospecting new donors

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Reach Voters You Need To: A Mail Program that Gets Results

1) Discuss elements of using targeting to improve direct mail efforts

2) Best practices around direct mail

3) Cost saving measures to reach more voters

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Voicing Our Values: Medicaid Expansion

The federal Affordable Care Act (ObamaCare) takes effect next January 1. Because of a Supreme Court decision, every state gets to decide whether to participate in a key part of that reform—the expansion of Medicaid to cover residents up to 138% of the federal poverty level. In most states, the Medicaid expansion battle is raging.

 

In this presentation, messaging expert Bernie Horn and health care expert Bob Brandon will briefly explain the controversy and then lay out the best arguments that progressives can use to persuade swing voters.

 

As you will learn, nearly all voters have health insurance, so your arguments for Medicaid expansion should focus less on the law’s obvious benefits to the uninsured and more on the way it will benefit everyone in your state.

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Dialing for Dollars: Fool Proof Way to Bring in the Dough

1) Learn best practices for effective call time set-up/ management

2) Discuss tools to maximize call time efforts

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The Message Box

1) Learn about the message box tool

2) Study how to effectively use tool in your message development and campaign planning

3) Overview of campaign message and communication best practices

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Preparing a Campaign Budget

1) Core elements for building a campaign budget

2) Align budget with campaign strategy

3) Insure budget reflects your values

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Effective Targeting for Winning Campaigns

1) Discuss elements of developing an effective voter targeting strategy

2) Learn how to use tools to support targeting voters

3) Review general best practices of camapign strategy and targeting voters

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Writing a Winning Campaign Plan

1) Learn core components of a written campaign plan

2) Discover tools to support writing and working the plan

3) Review overall best practices for campaign planning

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Voicing Our Values: Protecting Voting Rights

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Crisis Management

1) How to Run a NO Drama Campaign

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