Webinar

Targeting and Your Direct Mail Strategy

1) Discuss elements of using targeting to improve direct mail efforts
2) Best practices around direct mail
3) Cost saving measures to reach more voters

 

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Writing a Winning Campaign Plan

1) Learn core components of a written campaign plan
2) Discover tools to support writing and working the plan
3) Review overall best practices for campaign planning

 

Farm Team members can view additional information by logging in here

Know Your Base - Strategies and Tactics for Your Campaign

1) Discover why your base voters matter
2) Learn Define the base for your campaign
3) Discuss strategies to engage base early and improve turnout on election Day

 

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It’s Time to Raise Some Cash: Making the Ask

1) Learn what prospective donors are thinking
2) Get the right attitude to make the ask
3) Best practices for making the ask

 

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Best Practices for Designing Campaign Literature

Learn best practices to:
1) Design campaign literature
2) Communicate your message via direct mail
3) Save money on direct mail

 

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A Candidate's View for Volunteer Recruitment

1) Understanding volunteer needs
2) Learn how does a candidate effectively support volunteer needs of the campaign
3) Discuss how a candidate's action can be helpful or harmful to the campaign

 

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Using Phones Effectively & Strategically to Win Votes

1) Learn newest technology your campaign can use to more effectively reach voters
2) Discuss best practices in developing an effective phone plan for your campaign

 

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Using Cable Effectively

1) How do I get on affordable TV?
2) Discuss strategies that cable can help support.
3) Learn what cable costs.

 

Farm Team members can view additional information by logging in here

Are you Ready for Prime Time? Dos and Don't for Talking to the Media

1) Learn how to prepare for any press interview
2) Discuss how to stay on message when speaking with press
3) Understand the dos and don'ts when working with the media

 

Farm Team members can view additional information by logging in here

Say Cheese! Photos you need for your campaign

1) Discuss why good photos matter
2) Learn hat are the photos you need out of the gate in today's campaign environment
3) Tips for getting great campaign shots

 

Farm Team members can view additional information by logging in here

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