How To Create Your Campaign's Message


General Overview

Your message is the central guiding theme of your campaign. It conveys:

  • The reason you are running
  • Why you are the most qualified candidate
  • What you will do to improve the lives of those in your community once elected


Your Message Should:

  • Be relevant to the issues in your district
  • Set you apart from your opponent
  • Make clear the values you stand for and what you will fight for in office
  • Truthful, concise and conveyed repeatedly throughout all of your voter communication

If you’re getting tired of saying it, it is just beginning to break through to your voters.


In Your Campaign Plan, Include:

  • Plans for testing and disseminating your message
  • Plans for incorporating your message into all aspects of your voter contact, earned media and fundraising efforts