How to Write an Earned Media Plan

What to Include in Your Plan

·         A list of the print, radio, television and specialty news media that cover your district

·         An outline of your plans to generate coverage through these outlets

How to Generate Earned Media

  • Give thought to events that are natural draws for news coverage (i.e. candidacy announcement, key endorsements and large local events)
  • Include plans for surrogates to speak, write letters to the editor and call talk radio on your behalf
  • Incorporate a system for rapid response
  • Devise an outreach plan specific to specialty news outlets that serve particular communities within your district

Download our Earned Media Webinar for more information