How to Write a Paid Media Plan

What It Is

  • Investment in television, radio or print advertising
  • Not always the solution, but for some races a wise and very necessary investment of resources

You should not invest in paid media unless you can dominate the medium, or purchase enough to break through the clutter.

What To Think About

  • When, where and with what frequency you will advertise
  • Detail the print, radio and/or television outlets with which you plan to place ads
  • Provide an estimate of the size and frequency of ads you plan to purchase
  • Detail selection and use of paid media consultants
  • Identify target dates for consultant selection, ad production and time buying

Download our webinar on Paid Media for more information.