Messaging and Communications: Six Fail Safe Steps to a Candidate Stump Speech

Step 1: Who are you?

  • Identify/emotionally connect with the audience
  • Why are you asking for their attention, and why should they?

Step 2: What is the problem?

  • Figure out who is hurting and what pain you are trying to address

Step 3: What is your experience?

  • What qualifies you to address this problem?
  • Don't list your resume—show the voters that you truly understand their needs

Step 4: Find a creative solution

  • Your goal: to get the audience to nod their head in agreement
  • Define what could be
  • Why are we doing x when we should be doing y?

Step 5: What do you stand for?

  • What type of opponent are you facing?
  • Characterize your opponent—it doesn't have to be a person

Step 6: What do you want?

  • Whether it is votes, financial support, the voters' hearts and minds, accountability or something else, convey that

What to Do When Giving Your Stump Speech

  • Be respectful
  • Act with professional passion
  • Deliver your message
  • Stay on subject
  • Talk to the audience
  • Put your microphone below your chin
  • Spray glasses with non-glare
  • Look and speak to the camera
  • Wear more solid colors


(TM Jennie Blackton)