Messaging and Communications: Six Fail Safe Steps to a Candidate Stump Speech
Step 1: Who are you?
- Identify/emotionally connect with the audience
- Why are you asking for their attention, and why should they?
Step 2: What is the problem?
- Figure out who is hurting and what pain you are trying to address
Step 3: What is your experience?
- What qualifies you to address this problem?
- Don't list your resume—show the voters that you truly understand their needs
Step 4: Find a creative solution
- Your goal: to get the audience to nod their head in agreement
- Define what could be
- Why are we doing x when we should be doing y?
Step 5: What do you stand for?
- What type of opponent are you facing?
- Characterize your opponent—it doesn't have to be a person
Step 6: What do you want?
- Whether it is votes, financial support, the voters' hearts and minds, accountability or something else, convey that
What to Do When Giving Your Stump Speech
- Be respectful
- Act with professional passion
- Deliver your message
- Stay on subject
- Talk to the audience
- Put your microphone below your chin
- Spray glasses with non-glare
- Look and speak to the camera
- Wear more solid colors
(TM Jennie Blackton)