Papers and Specialty Press

 

Newspapers

Newspaper ads are most effective in small towns and rural communities where the local paper still remains the major source of news.

  • Ads should be:
  • Professionally designed
  • Communicate your message visually
  • Well placed within the paper
  • Run often enough to break through to the reader

Specialty Press

While it is not a stand-alone strategy, it can be a positive addition to a well-rounded media plan.

  • Many specialty outlets will be willing to cover your campaign if you invest in purchasing ads
  • Many constituencies are only an afterthought in the days leading up to Election Day and forgotten the day after
  • Early advertising in the specialty press can establish you as sensitive to the issues and eager for their support

When advertising in a something written in another language, be sure that your ad appears in that language as well.