Social Media
This online training focused on providing your campaign the tricks of the trade for effectively using new social media tools like Facebook, Twitter and blogs. Learn about the importance of relevant and timely campaign updates, and how this can translate to on-the-ground action. Hear about the power of advertising, as well as the metrics these tools can offer. The presenter, Joe Mirabella, talked about how social media was used during a successful ballot initiative campaign, and how these same lessons apply to local candidate campaigns.