Voicing Our Values: Three basic principles for persuading swing voters

Politics is the art of persuasion. In elections we persuade voters; in lobbying campaigns we persuade lawmakers. One key challenge is that people rarely admit they’re wrong. We can’t really “change” peoples’ minds, we have to show them that they agree with us already.

Join our next webinar for a lively conversation about the top 3 principles in political persuasion—how to understand what audiences already believe and how to use common values to bridge from their (often conservative) preconceptions to our progressive solutions.

As always, come prepared for a discussion not a monologue. We want to hear your questions, ideas, and political experiences.

Sign up to reserve your spot. CLICK HERE